There are two sects of smartphone users. One who believe in value for money. The others who believe in a quality smartphone experience irrespective of the price. Now a winner smart phone would be one which can offer a good smartphone experience at a cheap price. The micromax canvas 4 does just that. It is fairly priced at 18k inr. It has a sturdy build quality(the best from micromax), and comes with a host of other features which makes using the phone a pleasant experience. It is not as revolutionary as the canvas hd which was a quad core full HD phone under 15000 rupees from micromax or not as smartly priced as the canvas 2 which was dual core 5inch smartphone under 10000 rupees from the same manufacturer and is easily the best selling phone from micromax. In fact it would not be wrong to say that with regard to specifications canvas hd and canvas 4 are nearly the same. So the pertinent question would be why spend the extra 3000 rupees. The answer would be experience. The area around the screen is clad in metal which not only improves the build quality of the phone but also acts as an antenna to boost the call quality. The phone can be unlocked by blowing onto the screen which may turn a few heads. The phone looks impressive at the first sight. It sports a 5mp camera at the front for video calling. The 13mp camera at the rear also seems impressive. It is the first phone from micromax which will be provided with OTA updates for the firmware. The phone allows you to take vertical panorama shots along with the conventional panorama shots. It allows you to watch a short video preview while watching another video. One can also use the touch screen of the phone with its flip cover on. Also it has a few other impressive features borrowed from the touchwiz interface of samsung. The phone has a corning gorilla glass which makes the screen scratch resistant. It has a larger internal memory (16gb)as compared to its predecessor canvas HD(4gb).
All said and done the phone somewhat defies the ideology of micromax of aggressive pricing and instead focuses on giving the owner a rich experience. People definitely had high expectations from this phone and the way the teaser video was aired across all tv channels everyone was expecting yet another revolutionary product from the Indian manufacturer. Those who had such expectations and had pre-ordered the phone might feel a bit cheated in a way that it is not revolutionary but an improved version of its predecessor canvas HD with a lot of first timers in the software for the canvas series. Thus it may lead to cancellation of some orders and many buyers aligning with this line of thought might shy away from buying it. Also one can feel that there may be price cuts in the future. Here it is important to understand one thing that the mentality of the Indian buyer in most cases is if he can get an item for 2 rupees with the same specification as another priced at 3 rupees why would he spend the extra one rupee even though the highly priced one might be of better quality, the very theory on which micromax had embarked and which had made it the largest domestic seller of smartphones. It would be interesting to see how the canvas 4 sells in the market in the coming few days and whether there are price cuts in the near future to make the product more attractive.
- Weight - 182 g
- Display - True HD IPS display
- Size - 5 inches (12.7 cm)
- Resolution - 720 x 1280 at 294ppi (pixel density)
- Protection - Corning Gorilla Glass
- Chipset - Mediatek MT6589
- Processor - 1.2GHz Quad-Core Cortex A-7
- GPU - Power VR SGX544
- RAM - 1GB LPDDR2 RAM
- Storage - 16GB internal, expandable up to 32 GB via micro SD
- Primary Camera - 13MP with a 5 lens array
- Secondary Camera - 5MP front-facing
- Video recording - Full HD 1080p @30fps
- Battery - 2000mAh Lithium Ion